Published in AMS Quarterly, vol. 6 (April 2003), p.
 12
  original manuscript. copyright retained by author
             
Pusillanimous
 Paranoia in Pedagogical Publishing
  by
  Herbert Jack Rotfeld
  Auburn University Alumni Professor
  Marketing Department
  rotfehj@auburn.edu
                 
I once had a paper rejected by a conference editor despite a lack of
any substantive negative comments from the reviewers. One set of comments
noted that my comparison of research journals and their summaries in textbooks
would be sure to generate a wealth of discussion, providing a few suggestions
on how to improve the presentation. Another person's concerns, however, were
 obviously the basis for the negative decision, a single sentence stating 
that if I have anything critical to say about textbooks I "should talk to 
the authors directly instead of making it the basis for a public discussion."
 Obviously, there was an editorial fear that a textbook author might attend
 the session and get upset.
      
  
	In a similar vein, an author told me how a journal editor wanted to handle
 a reviewer-mentioned potential problem with an otherwise-accepted paper,
a concern that it "might offend some readers." A rigorous and thorough presentation
 of a new theoretical model, the author had presented his own views of how
 other models fell short in answering certain questions or in providing directions
 for research, naming the authors of the other models and properly citing 
the key articles. The editor wanted to delete the names or citations of these
 other models, with a footnote that the list of references were "available
 on request from the author." Of course, if someone read the article after
 the author died or retired from academia, any comparison with the other
models  would remain unknown and the claimed benefits of the new model would
have  to be based on faith.
      
  
	These editors suppressed academic discussions out of a strange sense
of fear that someone somewhere might be offended by the publication of critical
 comments. Opening doors for academic discussion only would have required a lack
 of cowardice by the editors. Note that I didn't say "bravery," just a lack
 of cowardice.
      
  
	Such fear probably explains those editors that want all referees' approval
 of any accepted version, sending each revision, no matter how trivial, out
 for another set of reviews. Not doing their job of making editorial decisions,
 these editors worry about reviewers' possible anger when a decision does
not fit what they recommend, while they also hide behind the reviewers in
fear of author reactions to a negative decision.
      
  
	These editors worry about whether they will be liked by all stakeholders
 in the journal. Publishers, on the other hand, are increasingly paranoid
that someone will sue them.
      
  
 As the issue of a respected research journal neared publication and distribution,
 an article that was accepted by the editors and referees was listed in the
 table of contents on the publisher's web page and in the announcements on
 internet discussion lines. At the last minute, a manager in the publications
 office called the president of the business association whose public service
 efforts were shown by the article's data to be much less effective than
generally  claimed. Why the call was made, or what the journal publisher
actually feared  is uncertain. Yet when the association president asked that
the article not  be published, it was quickly pulled from the journal within
days of the final  printing.
      
  
	In an effort to avoid any and all potential legal actions, one British
 publisher of numerous academic journals has written guidelines barring any
 potentially defamatory or otherwise unflattering statements of companies,
 regardless of whether the statements are true or extensively documented.
The journal's solicitors might not suppress the article if the names are
disguised, but not if the identity of the company might be discerned from
the rest of the discussion. Accordingly, their editorial guidelines note
that "there are individuals and companies which are impossible to hide,"
and any research paper or case report critical of them would not be published.
As a specific application of these guidelines, a paper was accepted by an
academic journal editor but was later killed by the publisher's managing
editor. The article named the companies engaging in sweatshop-like operations
in third-world countries, and the discussion was not "saved" by citing newspapers
who had already written about the heavily-reported manufacturing practices. 
  
      
  
	These publishers or managing editors are usually removed from
 the academic issues of publication and discussion. To them, academic integrity,
 open discussion or free speech are irrelevant. They want to avoid problems.
      
  
	This is not to say that their concerns are totally unfounded.
      
  
	Boise Cascade responded to a negative article in the Denver Journal
 of International Law and Policy by having a company lawyer contact
the  authors and the university publisher to demand that they cease distributing
 the article. Physics Today and Bulletin of the American Physical
 Society published companion articles, a cost effectiveness study of
various scientific journals that compared subscription charges and content.
The owners of a journal that came out low in the rankings responded with
intense legal actions in several different countries against the non-profit
association that owned the two publications that distributed the infomration.
One author told me that his first book got killed by an academic publisher
after a news organization described in his manuscript wrote to him to threaten
legal action if he published his well documented research on the company's
international practices.
      
  
	And yet, it is one thing to be cautious and another to be paranoid. In
 a similar vein, when Federal Trade Commission regulatory activism was at
its peak, an advertising agency account manager observed that if given total
control, their lawyers would never let them make any substantive claims.
So many claims were open to possible FTC investigation, the lawyers' stock
 answer to everything was "No." If they worried about everything, their advertising
would never say anything.
      
  
	Discussions of ideas are all we really have of value in our academic
conferences, journals and books. If editors and publishers perpetually fear
criticism, instead of acting as facilitators of academic thought, they become
our greatest enemy.