MKTG 4360
Marketing
Research
First Summer, 11:30 AM-1:00 PM
Instructor:
William L. Lett Office:
244 Lowder Business Building
Office Hours: 10:00-11:30 AM, and by appointment
Phone: 334-844-6470 Fax:
334-844-4032 E-Mail blett@auburn.edu
Pre-requisites: A 2.20 cumulative GPA or
STAT 2610 (Grade of C
or better)
Required Text: Marketing Research:
Methodological Foundations, 9th Edition
Gilbert A. Churchill | Dawn Iacobucci
ISBN-10: 0324201605 | ISBN-13: 9780324201604
Course
Objectives: Research methods in marketing and their
application to marketing problems.
General Policies:
1. Class attendance is required. The lectures may cover
additional material from outside of the text and each student is responsible
for all material presented in class, reading assignments, and any
administrative matters discussed in class. Therefore, it is critical to come to
class.
2. The eating of food, drinking of beverages, and the use of
any tobacco product are prohibited in the classroom.
3. Turn off the ringers on phones and pagers before coming to
class.
4. As a courtesy to all in class, please avoid engaging in conversations
with your classmates.
Grade Determination: Your
course grade will be determined by your performance, and not the performance of
other students. I do not believe in "curving" grades since students’
grades can be raised or lowered based on the performance of others.
Demonstrated accomplishment determines your grade.
There will be 3
tests including the final exam accounting for 1/3 each of the final grade. Each
of the first two test is non-cumulative. That is, the material
covered for these first two tests will be limited to the material covered since
the last test. The final exam will
consist of 25% material covered in the first two tests. All tests and the final exam will be of the multiple choice type consisting of
conceptual questions and numerical exercises drawn from both the text and the
lectures. No essay or short answer questions will be included on any of these
exams.
Grading Scheme: A=90-100;
B=80-89; C=70-79; D=60-69 and F=59 and below
Make-up Test/Exam: A
make-up test/exam will be given only to students who have valid excuses for
absences as per The Tiger Cub. If a
student misses a test for a legitimate reason, then a written excuse with
proper documentation must be provided to the instructor within 2 class days
after the test. Within a week thereafter a make-up test will be given at 7:00
am on Tuesday or Thursday, depending on the day of the original test. In the case of a missed final exam, an “IN”
grade will be awarded and then it will be the student’s responsibility to
email/call the instructor regarding a make-up exam in order to get the “IN”
changed to a letter grade. No make-up
opportunities of any kind will be given for unexcused absences from tests/exam.
Test/Exam Administration:
1. For all tests and
exam, YOU MUST BRING the following:
a. #2 pencils with erasers
b. Auburn University General
Purpose Scan Form (blue form)
c. Your
You must
accurately fill out your name as it appears on AU records (not what you go by),
AU ID #, and the test/exam version on the scan form. Prompt grading and
feedback are highly dependent on all students in the class following the above
rules. Please bear in mind that a few
people disregarding these procedures will cause the entire class to
suffer. A penalty will be assessed for
failure to comply with the coding instructions for your name and version
number.
2. During a test/exam, no
student may wear dark glasses, any headgear with a visor/bill, or any type
of earphones. If you want to use a calculator, it must be taken out of the case
and the memory cleared of all data. Calculators are subject to official
scrutiny prior to or during tests/exam. You cannot use a phone as a calculator.
The only allowable materials for a test/exam are: pencils, scan sheet, and a
calculator (without a cover). You may not talk to other students during the
test/exam. You may not look at other students’ work during the test/exam.
Any violation of
the above will be deemed cheating. Any
infraction of the
3. If an error is made
in the grading of a test, then it must be brought to the attention of the
instructor (not my graduate assistant) within one week from the time the
test is discussed in class. After the
one week period, no correction of the grade will be made. In the case of the
final exam, an error must be brought to the attention of the instructor within
two weeks from the start of the new semester. STUDENTS WILL BE ALLOWED TO REVIEW THEIR
EXAMS FOR TWO WEEKS FOLLOWING THE EXAM DATE.
NO INSPECTION, REVIEW, OF EXAMS WILL BE ALLOWED AFTER THAT PERIOD. THIS INCLUDES STUDY FOR THE FINAL EXAML.
Schedule:
Week of: Assignment
May 20 and 21 Chapters 1-3
May 24 - May 28 Chapters 4-6
June 1 Test 1: Chapters 1 - 6
June 2 – 11 Chapters 7 - 12
June 14 Test 2: Chapters 7 – 12
June 15 – 24 Chapters 13 – 16, part 17
June 25 Final Exam: Chapters 13 – 17